ABC and Mattel Creations, the content creation and distribution division of Mattel, Inc. have partnered to launch a first-of-its kind primetime television series that brings to life the excitement, drama and creativity of the toy invention process in a fast-paced, high-stakes competition format that will entertain viewers of all ages. Hosted by Eric Stonestreet, "The Toy Box" is the ultimate toy-competition series, providing talented designers with the chance of a lifetime: an opportunity to bring their toy concept to life with industry giant Mattel. The toys - and their inventors - are put through a series of trials and tests before facing the ultimate judges: a panel of no-nonsense, toy-loving kids.
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