In the 13 years since Super Size Me (2004), the fast-food industry has undergone a makeover. Today, chain restaurants tout food that's "healthy," "organic," and "natural." Spurlock explores this new reality with an approach even more immersive and subversive than that used for his first film: he sets out to open his own chicken franchise. We follow him every step of the way, from raising poultry and conjuring recipes to designing the brand and scouting a location. Spurlock brings his disarming humor to uncover the truths and lies behind this multibillion-dollar industry.
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