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Experience real world resolution with the Samsung Smart U8550 UHD TV. The U8550 includes exclusive technology that delivers incredibly lifelike UHD 4K picture quality. Watch any movie, sport, disc, or streaming app at four times the resolution of full HD with UHD Upscaling. Samsung Ultra High Definition TV displays your movies, sports, and shows at 4x the resolution of Full HD and upscales your existing entertainment with incredible detail. Samsung UHD is also UHD 4K Standard Future Ready, so you’ll never get left behind as new 4k standards and smart technology arrive. - Get outstanding UHD 4K picture quality - UHD Upscaling delivers incredibly lifelike picture quality to everything you watch - Never get left behind with Samsung Evolutionaary TV - Discover new content quickly and easily with Samsung Smart Hub