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Powerful sound from a trim, precision form—a bell for any bike: modern road, mountain, or vintage townie. Our objective was simple: design a bell that is exceedingly effective in a busy, urban environment AND that looks sexy on any bike. We tasked ourselves with distilling your average clunker bell into a smaller, more potent, and more streamlined form—befitting even a peleton-crushing road bike. To do so forced us to reconsider every design aspect and engineer to a higher standard.