PRIME TIME Season 1

In September 1989, Deion Sanders hit a home run for the New York Yankees and returned a punt, scoring a touchdown for the Atlanta Falcons and making him the only athlete in the history of professional sports to do both in the same week — and thus fully living up to the nickname he first earned as a high school competitor, “Prime Time.” These days, he’s at the helm of the University of Colorado Boulder football program where he’s known as Coach Prime, transforming the Buffaloes team as he continues building on his decorated career. Sanders’ blueprint for athletic reinvention is the story behind the Netflix sports series about the life of the legendary athlete. PRIME TIME provides an in-depth look at one of pro sports’ most electrifying and polarizing figures, exploring his evolution from a two-sport pro phenom to a culture-defining coach and media personality. For the first time, Sanders opens up about deeply personal aspects of his life, including his relationship with his biological father, surviving an attempted suicide, and near-death health scares.