For increasingly affluent car buyers, the rather austere and underpowered 4/4 was looking a little bit out of its depth. There was nothing wrong with the way it looked, but rather the way it went. Morgan rectified this in 1968 by fitting the Ford Kent engine, boosting power to a more palatable 74bhp. The Plus 4 model was dropped, with the option of 2+2 seating being passed on to the 4/4 line. It remained available in this form until 1982, when the Ford CVH used in the front-wheel-drive Escort was dropped in, improving power and economy, if not refinement.
The MORGAN 4/4 1600 release date is to be announced on Convertible.