Modernism, Inc.: The Eliot Noyes Design Story

Architect Eliot Noyes was one of the leading pioneers of modern design during the mid-century, post-war boom in the United States. Educated by Walter Gropius at Harvard, Noyes did more than anyone to align the Modernist design ethos to the needs of ascendant corporate America. His impact on companies like IBM paved the way for Apple and many of the other design-conscious brands we know today. Modernism, Inc. explores Noyes’ remarkable career. As he did in Eames: The Architect and the Painter, filmmaker Jason Cohn uses the story of a mid-century icon to raise contemporary questions about the role of a designer in today’s world.