Although the 1954 Daimler 104 looked very much like the Regency it replaced, the structure was bulked up, the brakes were improved and the 3468cc six-pot engine was granted more power. A special version was the Lady’s Model, with a more ‘feminine’ interior including walnut veneer, satin chrome, picnic gear and, of all things, a gold-propelling pencil! 50 customers bought one. In 1958, the body put on considerable weight to become the Majestic. The bigger 3794cc engine pitched it directly against Jaguar.
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The DAIMLER 104/Majestic release date is to be announced on Saloon.