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Hooking up with the Bad Boy posse, he developed a pop-rap style similar to chief Bad Boy Puff Daddy. But Cam'ron didn't sign with Bad Boy; Mase introduced him to the Notorious B.I.G., who in turn brought in his partner Lance "Un" Rivera. Un signed Cam'ron to his Untertainment label, distributed by Epic Records. Cam'ron first attracted attention with "Pull It," which earned airplay in May 1998.