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The MKS is a crucial model in re-establishing Lincoln as a viable premium competitor in the U.S., where it was the top-selling luxury brand in 1998 but has fallen woefully behind the competition since. Ford’s luxury arm had a market share of just 0.57 percent in 2012, making it the eighth-bestselling brand in its segment. Moreover, Lincoln will begin selling vehicles in China late next year, the first serious attempt to venture beyond its home market. Lincoln is hoping that the next MKS will provide the brand with a strong foundation as part of a new-product offensive that will include a compact crossover and a rear-wheel-drive coupe. Compared to other luxury brands, Lincoln will have a softer, more-comfortable, smoother style.