Currently undergoing a restructuring process, SEGA won't be putting up a booth at E3 this year. The company confirmed this news today, opting to save announcements until the company has moved from San Fransisco to Southern California.
Speaking to GameInformer, a spokesperson for the company said:
“Over the next months, Sega of America will be focusing on the restructure and relocation to southern California, and we have decided to not attend E3 with our own booth this year. With the majority of our bigger titles launching later in 2015/2016, particularly those from our AAA studios Relic Entertainment (Company of Heroes), Sports Interactive (Football Manager), and Creative Assembly (Total War), we are concentrating our efforts for some of these major announcements after our relocation. Instead, we will be collaborating with our various business partners for this year's E3 show."
E3 will be running June 16-18 so, if you're looking forward to some sweet SEGA stories, you may be waiting a couple more months.