In Believe Me, Sam Atwell (Russell) stands on the stage as thousands of fans go wild. Smart, charismatic, handsome, he moves them with his message, and when he calls for donations to his charity, the money pours in. And by the way, Sam doesn’t believe a word he’s saying. Just months earlier he was a typical college senior focused on keg stands, hookups and graduating. But a surprise tuition bill threatens his dream of law school and leaves him thousands of dollars in the hole. Convincing his three roommates they can make a killing exploiting the gullible church crowd, they start a sham charity and begin campaigning across the country, raising funds for a cause as fake as their message. But Sam's got girl problems. He cares about Callie, the tour manager, who actually believes what he’s saying. When Callie discovers where the money is going, it's Sam's moment of truth. On the final night of the tour, before a packed auditorium but alone in the spotlight, it’s time for Sam Atwell to figure out what he really believes.