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The Deimos, as is the case with the Gallardo, will be Lamborghini's volume model. (At least until the Urus SUV comes to market. It was confirmed earlier this year by Rupert Stadler, CEO of Lamborghini’s corporate parent Audi, although the Sant’Agata-based automaker has yet to make a formal announcement itself.) The Deimos will outsell the Aventador by quite a wide margin, and will continue to serve as a gateway to the world of this extravagant brand. The supercar also must prove that Lamborghini is a true technology leader, both to win over new customers and to maintain its standing within the Volkswagen Group.