Apple TV Official And "Coming Soon"
Another announcement from Apple during their event in San Francisco was the big show and tell of Apple TV, the long rumoured set top box to rule them all, and it just might thanks to App Store integration.
Mostly it was shown off during the presentation to stream video games because they're all the rage these days, despite Apple's general aloof attitude toward them through the App Store all these years. Apple were quite open about their winning strategy for the new Apple TV venture: "It's all about apps." It's been the company's strong suite since launching iPad and iPhone.
"Apps are the future of television. Think about it. On your mobile devices and computers, you already use apps to access all sorts of entertainment. And that’s exactly where TV in the living room is heading too. Apps allow you to make individual choices about what you want to watch. And when and where you want to watch it. With the new Apple TV and its powerful new tvOS, developers are creating experiences that will change what you expect from your big screen, making your TV feel as personal as your iPhone or iPad."
Siri will be fully integrated into Apple TV to make browsing through content easier and will go hand-in-hand (literally) with the Siri Remote, and it will browse across multiple popular streaming services like Netflix, iTunes and others for you.
There's no current release date for Apple TV but there's more available on the official Apple website.