LAND ROVER Series I
In the aftermath of World War Two, Rover’s chief engineer, Maurice Wilks, owned a ‘demobbed’ Jeep and was impressed with its abilities. However, it was worn out and as there was no British replacement on the market he decided to build his own. In 1948, that vehicle appeared as the Land Rover and proved so popular that demand massively outstripped supply – and went on to become an enduring success that helped keep the rest of Rover afloat during the lean years of the 1950s. Now known as the S1, these early cars are enduring classics.