Embrace

Movie

Women and girls are constantly held back and lead to believe they’re not as good as they should be. Why? Because every day we feel we’re being judged on our appearance and how far away it is from an unachievable ideal.

Lose weight, reduce wrinkles, fight cellulite; we’re constantly told to fight a battle to be someone other than who we are. Excessive photoshopping, the sexualisation of women in the media and advertising campaigns that prey on women's insecurities – it’s no wonder there is a culture of body loathing and body shaming of epidemic proportions going on in the world.

So I decided I wanted to do something about it. I created The Body Image Movement and started spreading my message “LOVE YOUR BODY”. I soon got frustrated - 140 characters on Twitter, 4 minute TV interviews and 800 word blogs weren't enough. I needed a louder voice and a bigger platform! Whilst searching for the best way to get my message out to the world the idea of creating a documentary was born.

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