2017 Lamborghini Urus
Lamborghini wants the Urus to become its highest-volume model and its beachhead in China, which is clamoring for platinum-plated SUVs. It also fits the brand's rich-hipster image as well as its history as a purveyor of leather-lined tanks to the Saudi elite. It makes sense that Lamborghini brings out an SUV. It was always about extravagance, but less confined to particular segments than, say, Ferrari.