2016 BMW 7-series
The 7-series is the model that brought BMW eye-to-eye with Mercedes-Benz’s large cars in the 1970s and ’80s, and the big Bimmer now also battles Audi’s A8 and the Jaguar XJ. The 7-series has lost some reverence on home soil and throughout Europe—where luxury cars are frowned upon as symbols of inequality—but it continues to be a fixture in the U.S. and Asia.
With Mercedes’ all-new S-class reaffirming its place atop luxury sedandom in its purest form, and Audi introducing incremental improvements to an already impressive A8, BMW is under massive pressure to get the 7-series right. As a shop window for the Roundel’s tech prowess, it’s imperative that the new 7 rivals its compatriots without losing the intangibles that make a BMW a BMW.