2015 BMW X4
As other carmakers slowly wake up to the profits to be made selling crossover-SUV-coupe mash-ups, BMW feels the need to put another stake in the ground to assert its position as the segment’s inventor. Down the road, we will see X6 fighters from Audi and Mercedes-Benz. But as those brands dip their first toes in the water, BMW will have both the X4 and X6 established and printing money. That last part is critical to the financial future of the Bavarian carmaker, which has sunk billions into electric mobility.